Chain stores use them for consistency throughout their stores and independent stores use them to maximize their selling space.īesides giving you the picture of how the selling space will look they also give you the details on the number of facings and the depth. Some retailers may already be using something of the sort and just didn’t know the technical name for it, but nonetheless all merchandisers know the importance of planograms.
Planogram icon how to#
They show you exactly how they want a wall, for instance, to be merchandised. Sometimes they are even provided to the retailer by the vendor.
Planogram icon software#
They can be done by a hand-sketch or with a software program (the most common, nowadays). It’s the diagram or layout of the selling floor. Planograms are a visual tool retailers use to show in detail where everything will go. EVERY visual merchandiser should know what planograms are and how important they are in our line of work.
I’ve been feeling incredibly guilty and foolish for not covering this topic in-depth in class. Planograms – learn this term! I’ve been wanting to do a post on planograms for a long time now, but for some reason it kept slipping my mind.
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